MarCap values the importance of having a business strategy. A strategy that supports the company’s vision and mission. MarCap understands that it is vital that all employees within the company have clear objectives and KPIs and are contributing to the growth and profitability of the company.

Being in the marine offshore services for more than 25 years, MarCap has thrived in the competitive maritime business industry. Through the years, the management has shown great commitment and dedication to continuously improve its business management by adapting various best practices in people development, employee, and performance management.

In 2018, under the direction and initiative of Samer Qiblawi, the President & CEO of MarCap, the company has adopted the Balanced Scorecard approach to ensure that all business divisions and departments are working towards the company’s corporate objectives. The management team fully supported this great initiative as they understand the value of managing both employee and business performance through SMART objectives and KPIs.

The MarCap Balanced Scorecard links business performance Measures as follows:

• How do customers see us? (customer perspective)
• What must we excel at? (internal process perspective)
• Can we continue to improve and create value? (learning and development perspective)
• How do we look to shareholders/profitability? (financial perspective)

Since 2018, MarCap and its management team have been committed to implementing the Balanced Scorecard approach to drive and measure business performance. Annually, the management team convenes and sets strategic objectives and KPIs that will ensure MarCap’s business continuity are remain competitive in the maritime business. Ensuring a clear line of sight, corporate objectives and KPIs are being cascaded down to the department and individual contributor level, this would not have been possible without the support, commitment and dedication of the management team and line managers towards the process.